Soboun

ABOUT BRAND

pack small, dream big

Soboun is a new Canadian grocery brand that sells small portion of various items mainly for single person households.

Soboun is designed to be a better solution for North American food culture by providing a simple idea to save money, time, and earth for the Canadian home-cooking demographics.

YEAR                      ROLE

2018                    Brand Design

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Soboun is designed to be a better solution for North American food culture by providing a simple idea to save money, time, and earth for the Canadian home-cooking demographics.

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Save Money & Time

The small portioned items are the newest trend in the local grocery market that save money with a reasonable amount of ingredients. Also, Soboun’s pre-packed items offer better opportunities to explore without worrying about preparation and all the extra works behind the scene.

Save Earth

The ultimate goal of Soboun is to reduce the food waste problem caused by leftover dishes and expired ingredients.

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